How To Write A Business Postcard Mailer

Begin your postcard by briefly stating the major benefit s you offer. Motivate existing customers to buy again.

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Write a message on the back of the postcard on the left side.

How to write a business postcard mailer. Then use the remainder of your postcard to motivate readers to get more information from a source where you can close sales such as at your web site or from a phone number they can call. It should be in a font that is legible and the font color should be in enough contrast from the background that it can easily be seen. Write your message on the left hand side of the postcard with the date at the top.

Flip the postcard over. In this guide we ll cover strategy and design principles behind simple yet effective postcard marketing designs that convert. Create a compelling headline.

Write your desired recipient s address on the lined space to the right of the line. There are set regulations that the postal service requires that everyone follows so for your next postcard design keep these rules in mind. Now write your practice message paying close attention to the size of your letters.

You have only milliseconds to grab your prospect s attention. A short attention getting and compelling headline will bring about 20 times the response to a postcard than one with a bad headline or none at all. Combine the headline with the image side and this will then guide the reader to the message side.

Get right to the point. You will see a vertical line down the middle of the card with a blank space on the left and a lined space on the right. Introduce customers to a new product.

Postcard marketing refers to direct mail that uses postcards as the mailer format. To mail a postcard first write the recipient s information on the back right hand side of the postcard including their first and last name and full address. Offer your prospect a reward for his reply.

Everybody craves information that might help him turn a profit win a. On your card print your. The image should be easily comprehended attractive and brightly colored.

General postcard goals might be to. Postcards have a front and back design and unlike stuffed mail you have to open the mailer s message is immediately present. Take out some scrap paper and draw a box the size of the postcard message area the left side of the postcard.

Once you figure out how big you can write without any squished letters carefully copy your message onto the postcard itself. Instead use your postcard to generate sales inquiries. Influence sales with a discount offer.

List many ways to communicate with you. Make sure that you include a correct legible return address the return address should always be in the top left hand corner of your postcard.

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